Transforming Lives and Businesses
Leading the disruption of consumer loyalty while making cash rewards a global culture.
Transforming Lives and Businesses one CashToken at a Time
Leading the disruption of consumer loyalty while making cash rewards a global culture.
About Us
CashToken Rewards is a Universal Cash Reward as-a-Service Company (UCRAAS), enabling businesses to turn every customer interaction into a potentially life-changing experience at minimal cost.
At the centre of our vision is The CashToken, an electronic celebratory reward commodity, which turns every purchase of goods or services into two things:
- A guaranteed instant cash reward
- And an automatic entry into the Weekly Consumer Draw, where customers stand a chance to win Life-Changing Cash Rewards.
CashToken Rewards has been in existence for 7 years in Nigeria, driving innovation across diverse sectors, offering strong performance-based partnerships to businesses, and currently, we are expanding to other countries within Africa and the United Kingdom.
CashToken is trusted by industry leaders and governments alike, from MTN, Airtel and other leading FMCGs in Finance, Telecoms and more, to the Local Governments within Nigeria like Lagos and Ondo, we’re proud to power patronage rewards for millions of consumers nationwide.
We’re leading a new era of socially smart business models, an era where profits meet social impact, and reward-conscious Organisations grow revenue through customer loyalty and patronage, giving everyday people real reasons to keep coming back.
The CashToken is a Performance-based cash reward system; it is not Charity. Your Customers need to meet your set business objective in order to receive CashTokens. Our electronic commodity is designed for impact, connection, and sustainability, and we’re just getting started!
About Us
CashToken Rewards International is the World’s First Universal Cash Reward as-a-Service Company, driven by a major goal to provide valuable reward for customer loyalty. CashToken is the flagship product designed to connect every purchase of goods and services in any country to a guaranteed instant cash reward and an automatic ticket into National Weekly Consumer Draws that offers a chance to win up to ₦100m.
CashToken has been successfully launched in Nigeria and is fully operational. It boasts of major clients like MTN Nigeria, Airtel Nigeria, 9mobile Nigeria, Lagos State Government, and Mastercard International amongst others.
The CashToken Reward International / MasterCard engagement includes the development of a Pan-African marketplace where Mastercard Holders in Africa can buy from a wide range of aggregated merchants and receive CashToken rewards for patronage.
CashToken Rewards International is leading a new generation of Socially Smart Business Models that connects the strategic interests of businesses across the world directly to the world’s most potent patronage cash reward that leads to sustainable social development. It is designed for unassailable sustainability.
Who we are: CashToken Africa is a Universal Patronage Cash Reward as-a-Service Company (UCRaaS)
CashToken Africa’s flagship product is called the CASHTOKEN. Every CashToken offers two opportunities to its beneficiary;
- Unrestricted Guaranteed Instant Cash on all products
- Automatic entry to CashToken Consumer Draws to between $10 and $1m (varies from country to country)
Our UCRaaS (Universal Cash Reward as-a-Service) platform gives businesses powerful tools to grow and connect with their customers at zero entry cost.
Here’s what you get:
- An end-to-end Patronage Cash Reward System
- Reduce churn and keep customers loyal for a long period..
- Optimisation of your existing patronage programs
- Strong, long-term customer engagement
- Exciting cash reward experiences that drive repeat patronage and new customer acquisition
- New ways to increase revenue from your existing customer base, as well as new Customers.
- Marketing support and brand visibility across our growing ecosystem.
CashToken Rewards delivers a cost-effective, performance-based loyalty system that strengthens customer retention, drives repeat patronage, and ensures sustainable business growth.
Our Mission
To create a sustainable circle of prosperity for all stakeholders by delivering life-changing rewards through innovative technology, business models, and processes.
Our Vision
To be the foremost life-changing cash reward company.
Core Objectives
To deliver a cost-effective, performance-based loyalty system that strengthens customer retention, drives repeat patronage, and ensures sustainable business growth.
Our UCRaaS Platform offers the following unique opportunities to businesses;
- Zero entry cost to an end to end Patronage Cash Reward Management System
- Optimization of existing loyalty systems
- Robust & Sustainable Consumer Engagement
- Sustainable Consumer Excitement
- Potential for new revenue generation
- Marketing support and brand exposure
Vision
The core of the business model is Universal Gamification Of Expenditure & Reward (UGEXR) delivered through the CashToken Africa’s service delivery principle called Natural Order of Things (eNOT)
Service Portfolio
Universal Cash Reward as-a-Service Business (The UCRaaS Suite):
The UCRaaS is a performance-based end-to-end customer loyalty and reward system. The UCRaaS is designed to optimize …Read more
CashToken Systems Optimization Program (The CSOP Suite):
The CSOP Suite is designed for the optimization of existing customer loyalty & reward systems. The CSOP leverages parts or whole of the existing …Read more
Universal Card Cash Reward Scheme (UCCARES):
The UCCARES is a financial service industry Unified Cash Reward Program for all cardholders. It is designed to establish an unrestricted, …Read more
CashToken Product/ Gift Bundles (CPGB):
The CPGB is a strategic offer of a combination of products and services with CashToken as a single product bundle. It is designed for new revenue streams for value-added service …Read more
CashToken Merchant Funded Reward Program (The CashToken Alliance):
The CashToken Alliance is an ecosystem of businesses willing to fund or co- fund customer loyalty rewards with strategic …Read more
CashToken eCommerce Platform-as-a-Service (CeCPLaaS):
The CeCPLaaS is a white-labeled eCommerce platform offered to CashToken Alliance Partners as an additional incentive to …Read more
CashToken Universal Gift Card (CUGC):
The CUGC is an open-loop gift card usable for goods and services across universal merchant locations with guaranteed CashToken rewards. The …Read more
Product Gamification Service (PGS):
The PGS is an all-industry Product Sales Gamification Service. The Sales Gamification Service is designed to enable Crowd-Contributio …Read more
Want To Talk With Us?
Leave your details and one of our experts will reach out to you
Testimonials
Testimonials
See what our clients say about us
Who would have thought that a customer reward could change someone’s life. I received CashToken from MTN and I won the sum of N2,000,000 which I was able to access seamlessly. I really commend CashToken Africa for this initiative and I appreciate MTN Nigeria for this life changing opportunity.
Saheed
Tax Officer
I received an SMS that I won the sum of N10 Million because I had been gifted CashToken by MTN. It was just one of those good news that you find too hard to believe. I am just a trader and I never imagined I would ever own N1million. Look at me now, from ordinary trader to millionaire! CashToken has really changed my life and my family too.
Rasheedat Fayemi
Trader
I won the sum of 2 million which I used for my business. I can now support my family from my earnings. Thank you MTN for this awesome partnership with CashToken Africa that has touched the lives of many.
Immaculata
House wife
Who would have thought that a customer reward could change someone’s life. I received CashToken from MTN and I won the sum of N2,000,000 which I was able to access seamlessly. I really commend CashToken Africa for this initiative and I appreciate MTN Nigeria for this life changing opportunity.
I received an SMS that I won the sum of N10 Million because I had been gifted CashToken by MTN. It was just one of those good news that you find too hard to believe. I am just a trader and I never imagined I would ever own N1million. Look at me now, from ordinary trader to millionaire! CashToken has really changed my life and my family too.
I won the sum of 2 million which I used for my business. I can now support my family from my earnings. Thank you MTN for this awesome partnership with CashToken Africa that has touched the lives of many.