Nigeria’s rapidly expanding market and vibrant consumer base has given rise to different loyalty programs, each designed to captivate and retain customers. As the country’s consumer market continues to flourish, businesses increasingly recognize the importance of loyalty programs in driving …

Exploring Loyalty Programs in Nigeria: A Guide to Rewarding Customer Loyalty Read more »

  Five years ago, Celd Innovations conducted patronage research, seeking to know what most people would value as a reward for patronage. This research revealed that most people would prefer cash as a reward. With this in mind, CashToken was …

Unveiling the Nigerian National Patronage Cash Reward Program! Read more »