Nigeria’s rapidly expanding market and vibrant consumer base has given rise to different loyalty programs, each designed to captivate and retain customers. As the country’s consumer market continues to flourish, businesses increasingly recognize the importance of loyalty programs in driving …

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In business, retaining customers is as crucial as acquiring new ones. One effective strategy to retain and acquire customers is through a well-designed loyalty program. These programs incentivize repeat purchases and foster stronger relationships between you and your customers. NaijaCashToken, …

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  Five years ago, Celd Innovations conducted patronage research, seeking to know what most people would value as a reward for patronage. This research revealed that most people would prefer cash as a reward. With this in mind, CashToken was …

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